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Principles of Marketing_Module 1 Forum

Principles of Marketing_Module 1 Forum

Q In your own words define and explain “marketing concept” and the “4P’s.” Provide an example of a company that uses one or both approaches.

Q Define “marketing” and “sales” and explain how they are different from one another. How are they dependent upon one another?Does “marketing” have a function in church operations? Explain and support your answer.Identify the “generational cohorts” according to our text, and explain their differences in values and motivational factors.Identify an advertisement or commercial that targets only one of the generational groups. Describe the promotion in detail and identify the intended group.Explain how the Scripture verse “Jesus Christ is the same yesterday and today and forever” (Heb. 13.8) relates to the “generational cohort” discussion in the above exercise.

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The concept of marketing describes how efforts are made by the firms to analyze the concerns and necessities of their consumers which enable them for decision-making on the manner in which those necessities can be met in a easier manner in comparison to their rivals. The 4Ps can be regarded as the set of marketing mix actions which the company uses in brand promotion or product promotion in the market. The 4Ps consist of Product, Place, Price, and Promotion. The two approaches are used by General Motors Company in marketing their brands of vehicle.